Project Description

The following case study shows how we worked with the client to rebrand and grow their business. 

Who is the customer?

Field and Marshal Mortgages (https://fieldandmarshal.co.uk) are mortgage and protection advisers owned by Daniel Kitchener, a CeMAP Mortgage Adviser and a CeRER Equity Release Adviser with over 15 years’ experience in the industry. They are formerly known as Rosemount Mortgages. 

Field and Marshal Mortgages are passionate about property investment, development and finance. Owner, Daniel Kitchener strongly believes that property can improve people’s lifestyle. He uses his experience and knowledge, both as an investor and a landlord, to help clients.  

What were the customers goals? 

Field and Marshal Mortgages are based in Tunbridge Wells and Kings Hill. They required a rebranding project to launch their new business name, enabling them to become known and trusted within their main geographical areas of Kent, East Sussex and Surrey and so grow their business.   

How did Kings Hill Marketing Consultancy satisfy those needs and help the customer meet their goals?

After consultation, Kings Hill Marketing Consultancy provided a Strategic Growth Business plan to enable Field and Marshal Mortgages to rebrand and grow the business. 

The plan included:

  • Research of the mortgage adviser, equity release and protection industry 
  • Customer Analysis 
  • Identification of changes which could add value for Field and Marshal’s customers and the business itself
  • Assessment of change cost/benefits
  • Analysis of key skills and resources
  • Development of rebrand strategy
  • KPIs
  • Project Planning Process 
  • Work Breakdown Structure

The Strategic Growth Report covered at:

  • Training 
  • Installation
  • Rebranding and Design
  • Testing

With respect to:

  • Design and Provision of New Logo and Website 
  • Provision of Social Media Strategy 
  • Leadership and Team Development – Change Skills plus training in LinkedIn

How did Kings Hill Marketing Consultancy implement the Growth programme?

We chose three logo/website designers who we knew well and negotiated optimal rates. The client chose Paul Gurney from The Graphic Design Shop (https://thegraphicdesignshop.co.uk/).

We designed the layout of the new website, provided content, new blogs and worked closely with both client and designer to iron out any problem areas.  

Kings Hill Marketing Consultancy also provided team training/guidance on social media strategy. 

Brand awareness and visibility of Field and Marshal Mortgages would be tracked through looking at website traffic/behaviour, social media insights and database.

What are the long-term benefits for Field and Marshal Mortgages ? 

Field and Marshal Mortgages have successfully rebranded. The  implementation of the Strategic Growth Business plan has resulted in their new logo, website, content development, and social media strategy. They are in a sound position to become well known and respected in the industry. 

The last year has seen huge changes in the economic and property industry environment which has impacted all businesses. Daniel Kitchener’s knowledge and experience in mortgage advisory and protection will enable Field and Marshal mortgages to help their customers survive and grow on their own property journeys.