11 05, 2021

Discover how referral marketing can help your professional services business

By |2021-05-11T13:12:55+00:00May 11th, 2021|Blog|Comments Off on Discover how referral marketing can help your professional services business

84% of people say they trust recommendations from someone they know (source: Nielsen – Under the Influence: consumer trust in advertising). This makes referral marketing one of the best ways to generate more leads and get more business. What is referral marketing? Referral marketing is a type of marketing activity which promotes your products or services [...]

12 10, 2020

How do Financial Services Generate Leads?

By |2020-10-12T10:37:33+00:00October 12th, 2020|Blog|Comments Off on How do Financial Services Generate Leads?

A common belief amongst financial and other professional services, is that the only way to generate leads is through networking and referral marketing – both of these rely on building relationships, credibility, and trust. They are low-cost marketing methods which develop business opportunities and build a strong network of like-minded people, in the hope that these [...]

28 06, 2020

Can professional services still rely on referral marketing to get more business?

By |2020-06-28T20:00:23+00:00June 28th, 2020|Blog|Comments Off on Can professional services still rely on referral marketing to get more business?

Referral marketing is promoting your products or services through word of mouth, usually, recommendations from friends or clients. In the past, referrals were the primary methods to attract new clients. However, there has been a lot of media coverage recently about the decline of referral marketing for professional services such as accountants, solicitors, coaches, consultants, etc... [...]

5 08, 2019

Marketing still boils down to knowing and understanding your customer

By |2019-08-05T08:57:41+00:00August 5th, 2019|Blog|Comments Off on Marketing still boils down to knowing and understanding your customer

One of the things I love about marketing now is that it’s analytical. Conducting research is faster and easier. You can track, monitor and measure almost anything.  Data can be recorded, processed and interpreted in a blink of an eye. For me, the whole reason for investing time and money in analytics is to improve your [...]

15 07, 2019

How to market your accountancy firm

By |2019-07-15T08:54:56+00:00July 15th, 2019|Blog|Comments Off on How to market your accountancy firm

Traditionally accountants have paid scant attention to marketing, relying on word of mouth and, possibly, some local advertising. But the world has changed. More is being demanded of business owners and business owners are, in turn, demanding more. Many business owners used to be content with an annual visit to their accountants to get the yearend [...]

8 07, 2019

How networking can be a great way to market your business

By |2019-07-08T09:42:21+00:00July 8th, 2019|Blog|Comments Off on How networking can be a great way to market your business

Business networking is hard work. You can be up with the larks, in breakfast meetings before 7 am, or out with the owls, so that you can fit your days’ work in the middle. It can be costly; some groups require joining fees, annual membership, and weekly meeting payments. Even if you only attend a pay [...]

1 07, 2019

Sales and Marketing are like Jam and Cream: they work best together

By |2019-07-01T08:03:09+00:00July 1st, 2019|Blog|Comments Off on Sales and Marketing are like Jam and Cream: they work best together

  Last Friday was National Cream Tea day when we were encouraged to celebrate taking a tea break accompanied by traditional scones topped with jam and cream. The combination might seem overdone but it’s delicious and works on so many levels. Taking the break helped me reflect on the week: I’d been in discussions with a [...]

24 06, 2019

How to build your own basic marketing plan in 9 steps

By |2019-06-24T08:31:21+00:00June 24th, 2019|Blog|Comments Off on How to build your own basic marketing plan in 9 steps

One of the most common questions we’re asked by start ups is “how can I write a simple marketing plan?” Here is what we suggest: Write down what you are trying to achieve What are your aims, your goals? These can be financial – goals for your yearend turnover, the gross margin and operating profit. They [...]

31 10, 2018

How thinking like a tortoise can help you grow your business

By |2018-10-31T08:23:34+00:00October 31st, 2018|Blog|Comments Off on How thinking like a tortoise can help you grow your business

As business owners our time is usually spent dealing with day to day tasks, managing our staff and sorting out any issues that may arise – stuff that’s all part and parcel of running our own business. But do you take time to think? Do you make space in your day to think about the growth [...]

24 11, 2017

Nifty at Fifty: Why your 50s are a great time to start a business

By |2017-11-17T12:33:27+00:00November 24th, 2017|Blog|Comments Off on Nifty at Fifty: Why your 50s are a great time to start a business

It’s fabulous to see so many young entrepreneurs growing successful businesses but why should they have all the fun? By the time you reach your 40s and 50s you’ve often survived years of corporate life, built up a bank of great contacts and have enough skills and experience for a ten-page CV! If you’ve always dreamed [...]