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5 08, 2019

Marketing still boils down to knowing and understanding your customer

By |2019-08-05T08:57:41+00:00August 5th, 2019|Blog|Comments Off on Marketing still boils down to knowing and understanding your customer

One of the things I love about marketing now is that it’s analytical. Conducting research is faster and easier. You can track, monitor and measure almost anything.  Data can be recorded, processed and interpreted in a blink of an eye. For me, the whole reason for investing time and money in analytics is to improve your [...]

15 07, 2019

How to market your accountancy firm

By |2019-07-15T08:54:56+00:00July 15th, 2019|Blog|Comments Off on How to market your accountancy firm

Traditionally accountants have paid scant attention to marketing, relying on word of mouth and, possibly, some local advertising. But the world has changed. More is being demanded of business owners and business owners are, in turn, demanding more. Many business owners used to be content with an annual visit to their accountants to get the yearend [...]

8 07, 2019

How networking can be a great way to market your business

By |2019-07-08T09:42:21+00:00July 8th, 2019|Blog|Comments Off on How networking can be a great way to market your business

Business networking is hard work. You can be up with the larks, in breakfast meetings before 7 am, or out with the owls, so that you can fit your days’ work in the middle. It can be costly; some groups require joining fees, annual membership, and weekly meeting payments. Even if you only attend a pay [...]

1 07, 2019

Sales and Marketing are like Jam and Cream: they work best together

By |2019-07-01T08:03:09+00:00July 1st, 2019|Blog|Comments Off on Sales and Marketing are like Jam and Cream: they work best together

  Last Friday was National Cream Tea day when we were encouraged to celebrate taking a tea break accompanied by traditional scones topped with jam and cream. The combination might seem overdone but it’s delicious and works on so many levels. Taking the break helped me reflect on the week: I’d been in discussions with a [...]

24 06, 2019

How to build your own basic marketing plan in 9 steps

By |2019-06-24T08:31:21+00:00June 24th, 2019|Blog|Comments Off on How to build your own basic marketing plan in 9 steps

One of the most common questions we’re asked by start ups is “how can I write a simple marketing plan?” Here is what we suggest: Write down what you are trying to achieve What are your aims, your goals? These can be financial – goals for your yearend turnover, the gross margin and operating profit. They [...]

31 10, 2018

How thinking like a tortoise can help you grow your business

By |2018-10-31T08:23:34+00:00October 31st, 2018|Blog|Comments Off on How thinking like a tortoise can help you grow your business

As business owners our time is usually spent dealing with day to day tasks, managing our staff and sorting out any issues that may arise – stuff that’s all part and parcel of running our own business. But do you take time to think? Do you make space in your day to think about the growth [...]

24 11, 2017

Nifty at Fifty: Why your 50s are a great time to start a business

By |2017-11-17T12:33:27+00:00November 24th, 2017|Blog|Comments Off on Nifty at Fifty: Why your 50s are a great time to start a business

It’s fabulous to see so many young entrepreneurs growing successful businesses but why should they have all the fun? By the time you reach your 40s and 50s you’ve often survived years of corporate life, built up a bank of great contacts and have enough skills and experience for a ten-page CV! If you’ve always dreamed [...]

17 11, 2017

Congratulations! You’ve decided to launch a start up in your 50s

By |2017-11-17T12:26:52+00:00November 17th, 2017|Blog|Comments Off on Congratulations! You’ve decided to launch a start up in your 50s

Some things improve with age and the increased number of ways you can fund your new business is one of them. Alongside the usual methods of raising money to start a business, an entrepreneur in their 40s or 50s may be able to source funds from other areas. For example, the recent changes in pension rules [...]

20 03, 2017

How To Achieve Your Business Goals

By |2017-03-20T09:16:43+00:00March 20th, 2017|Blog|Comments Off on How To Achieve Your Business Goals

Do you have a strategy for your business? Strategy is about ‘shaping the future’ and achieving your goals with the limited resources available. As a business owner, your goals may be very different to a similar business in the same industry: their business may want to prioritise increasing long term sustainable growth and profit margins whilst [...]

28 02, 2017

Do I really need social media marketing for my business?

By |2017-02-28T14:48:29+00:00February 28th, 2017|Blog|Comments Off on Do I really need social media marketing for my business?

Businesses in 2017 need to reach customers in as many ways as possible. They need to have a presence wherever their customers are looking for information. This could be in a newspaper or colour magazine, on a website or on social media. Not all businesses are keen to embrace social media marketing for their business. They [...]