A common belief amongst financial and other professional services, is that the only way to generate leads is through networking and referral marketing – both of these rely on building relationships, credibility, and trust.
They are low-cost marketing methods which develop business opportunities and build a strong network of like-minded people, in the hope that these relationships turn into business referrals.
Networking is indispensable. The more you network, the more you create visibility for your business. However, it requires a lot of time and effort. The time that you spend networking is time that you can’t spend on your business.
There are additional ways to generate leads that are less time-consuming and still effective.
How to generate more leads online?
There are various ways to generate leads online using digital marketing tools such as:
Social media marketing (SMM)
Social media marketing is the use of social media platforms (like Facebook, Instagram, or LinkedIn) to reach and engage with your audience, generate new leads, and drive traffic to your website.
A blog article is a piece of informational content aiming at driving traffic to your website.
Email marketing (or newsletter) is the use of emails to promote your products or services and keep your customers up to date with your latest news and offers.
Search Engine Optimisation (SEO)
SEO is the process of improving the quality of website traffic coming from search engines like Google or Bing.
SEO for Lead Generation
Let’s explore SEO, for a minute. SEO is a great example of online lead generation.
SEO stands for “Search Engine Optimisation.” It is the process of improving your website traffic using better keywords, links, and structure to increase its visibility in the search engines. Search engines collect and analyse information about your website and determine its position in the search engine results’ page – that’s why some websites appear in page 1 and some don’t.
The better your SEO, the more likely your website is going to rank higher in the search engines and be found by prospective customers.
That’s why content is important.
Content can be any form of media that drives traffic to your website.
Blog articles are a great example of how important content is. Search engines value “fresh” content. Fresh content is not just a small update made to an existing page. It is the creation of a new page. By creating a new blog article, a new page is added to your website, helping it rank higher in the search engines.
SEO is a fundamental part of your digital marketing strategy. Greater visibility and ranking higher than the competition in search results can have a huge impact on your bottom line.
Where to find help?
At Kings Hill Marketing, we help small and medium-sized companies with their digital marketing needs.
Big companies have marketing teams to help them succeed. We believe that your business, whatever the size, should have access to the same proven marketing methods used by those large companies.
We can help you generate more traffic to your website. We have an in-house team of trusted and capable digital marketing experts at your disposal, who can help you make the most of your website.
Please do not hesitate to contact us if you would like to know more.