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A popular method to acquire new customers for online subscription models is through free trials. The hope is that by using a service or product, prospective customers can fully experience and appreciate the value you have to offer. However, before the experience begins, you must first get them to see the value of the trial. After [...]

OK, so the day is finally here. What have you done to comply – or at least show that you are attempting to comply – with the EU Directive on cookies? For my own part, I’ve been back and forth over the last few weeks, and have looked at the law in detail and what solutions [...]