It’s fabulous to see so many young entrepreneurs growing successful businesses but why should they have all the fun? By the time you reach your 40s and 50s you’ve often survived years of corporate life, built up a bank of great contacts and have enough skills and experience for a ten-page CV! If you’ve always dreamed [...]
Some things improve with age and the increased number of ways you can fund your new business is one of them. Alongside the usual methods of raising money to start a business, an entrepreneur in their 40s or 50s may be able to source funds from other areas. For example, the recent changes in pension rules [...]
Do you have a strategy for your business? Strategy is about ‘shaping the future’ and achieving your goals with the limited resources available. As a business owner, your goals may be very different to a similar business in the same industry: their business may want to prioritise increasing long term sustainable growth and profit margins whilst [...]
Businesses in 2017 need to reach customers in as many ways as possible. They need to have a presence wherever their customers are looking for information. This could be in a newspaper or colour magazine, on a website or on social media. Not all businesses are keen to embrace social media marketing for their business. They [...]
As a business owner, you might not be an expert in marketing and selling your products or services. We are here to try and help you improve your knowledge so that you can reach your marketing goals. Large organisations have managers taking care of each department but owners of small businesses are often overwhelmed trying to [...]
A marketing audit looks in depth at your business activities, strategies and goals. It reviews how you tried to achieve them, what worked, what was unsuccessful, and how improvements can be made. The audit is designed to save you time and money in the future. Do you match marketing activities to your goals? When you are [...]
Whether you are starting up a business or have been established for many years there are several areas that are commonly overlooked or misunderstood when you try to market your company. Our top ten tips listed below will help point you in the right direction. Define who your customers are. Ask yourself who could be helped [...]
Welcome to Kings Hill Marketing Consultancy Based in Mereworth, Kent, we were established to help small and medium sized businesses throughout Kent and the South East get results from marketing. Big companies have marketing teams to help them succeed. We believe that your business, whatever the size, should have access to the same proven marketing methods [...]
A popular method to acquire new customers for online subscription models is through free trials. The hope is that by using a service or product, prospective customers can fully experience and appreciate the value you have to offer. However, before the experience begins, you must first get them to see the value of the trial. After [...]
OK, so the day is finally here. What have you done to comply – or at least show that you are attempting to comply – with the EU Directive on cookies? For my own part, I’ve been back and forth over the last few weeks, and have looked at the law in detail and what solutions [...]
