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12 03, 2026

Why Positioning Matters for Professional Service Businesses

By |2026-03-12T09:17:01+00:00March 12th, 2026|Blog|Comments Off on Why Positioning Matters for Professional Service Businesses

Professional service firms operate in a different environment from product-based businesses. You are selling expertise, judgement, and trust. Yet many professional service businesses unintentionally market themselves as if they were commodities. Accountants, HR consultants, lawyers, financial advisers, coaches, consultants and specialists often describe their businesses using very similar language: Experienced Professional Friendly Bespoke service Tailored advice [...]

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3 09, 2024

How small businesses can be more Greggs

By |2024-09-03T11:34:05+01:00September 3rd, 2024|Blog|Comments Off on How small businesses can be more Greggs

Greggs recent H1 results once again beat expectations for both revenue and profit. The group is growing strongly and sustainably within a highly competitive industry. Recent growth drivers have been an increase in the number of shops, higher sales in the evening and continuing menu development. I have followed Greggs for over 12 years both as [...]

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20 03, 2023

How Business Growth Coaching can help your business

By |2023-03-20T14:27:01+00:00March 20th, 2023|Blog|Comments Off on How Business Growth Coaching can help your business

I belong to several networking groups and recently ran an exercise with members of two different groups on the benefits of business coaching. We discussed problems that business owners commonly face, looked at which ones caused those members the toughest problems and then discussed ways of improving their situations. The 3 main areas of concern for [...]

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11 05, 2021

Discover how referral marketing can help your professional services business

By |2021-05-11T13:12:55+01:00May 11th, 2021|Blog|Comments Off on Discover how referral marketing can help your professional services business

84% of people say they trust recommendations from someone they know (source: Nielsen – Under the Influence: consumer trust in advertising). This makes referral marketing one of the best ways to generate more leads and get more business. What is referral marketing? Referral marketing is a type of marketing activity which promotes your products or services [...]

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12 10, 2020

How do Financial Services Generate Leads?

By |2020-10-12T10:37:33+01:00October 12th, 2020|Blog|Comments Off on How do Financial Services Generate Leads?

A common belief amongst financial and other professional services, is that the only way to generate leads is through networking and referral marketing – both of these rely on building relationships, credibility, and trust. They are low-cost marketing methods which develop business opportunities and build a strong network of like-minded people, in the hope that these [...]

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28 06, 2020

Can professional services still rely on referral marketing to get more business?

By |2020-06-28T20:00:23+01:00June 28th, 2020|Blog|Comments Off on Can professional services still rely on referral marketing to get more business?

Referral marketing is promoting your products or services through word of mouth, usually, recommendations from friends or clients. In the past, referrals were the primary methods to attract new clients. However, there has been a lot of media coverage recently about the decline of referral marketing for professional services such as accountants, solicitors, coaches, consultants, etc... [...]

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5 08, 2019

Marketing still boils down to knowing and understanding your customer

By |2019-08-05T08:57:41+01:00August 5th, 2019|Blog|Comments Off on Marketing still boils down to knowing and understanding your customer

One of the things I love about marketing now is that it’s analytical. Conducting research is faster and easier. You can track, monitor and measure almost anything.  Data can be recorded, processed and interpreted in a blink of an eye. For me, the whole reason for investing time and money in analytics is to improve your [...]

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15 07, 2019

How to market your accountancy firm

By |2019-07-15T08:54:56+01:00July 15th, 2019|Blog|Comments Off on How to market your accountancy firm

Traditionally accountants have paid scant attention to marketing, relying on word of mouth and, possibly, some local advertising. But the world has changed. More is being demanded of business owners and business owners are, in turn, demanding more. Many business owners used to be content with an annual visit to their accountants to get the yearend [...]

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8 07, 2019

How networking can be a great way to market your business

By |2019-07-08T09:42:21+01:00July 8th, 2019|Blog|Comments Off on How networking can be a great way to market your business

Business networking is hard work. You can be up with the larks, in breakfast meetings before 7 am, or out with the owls, so that you can fit your days’ work in the middle. It can be costly; some groups require joining fees, annual membership, and weekly meeting payments. Even if you only attend a pay [...]

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1 07, 2019

Sales and Marketing are like Jam and Cream: they work best together

By |2019-07-01T08:03:09+01:00July 1st, 2019|Blog|Comments Off on Sales and Marketing are like Jam and Cream: they work best together

  Last Friday was National Cream Tea day when we were encouraged to celebrate taking a tea break accompanied by traditional scones topped with jam and cream. The combination might seem overdone but it’s delicious and works on so many levels. Taking the break helped me reflect on the week: I’d been in discussions with a [...]

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