Whether you are starting up a business or have been established for many years there are several areas that are commonly overlooked or misunderstood when you try to market your company.

Our top ten tips listed below will help point you in the right direction.

  1. Define who your customers are. Ask yourself who could be helped by your services: are they a specific age group, what do they appreciate, what is their lifestyle and where do they live and/or work. These are the people you need to get your message to.
  2. Time your message to your customers. It helps to think ahead. For example, if you are a restaurant, office parties for Christmas may be booked in September, October or November but rarely in December.
  3. Decide what you are aiming for. What is the message you are trying to get across to potential customers?
  4. Try to make your message exciting or enticing for your customers. Do you have a promotion or a special discount with a deadline?
  5. Make it easy for customers to reach you. Some prefer phone, others email. Offer both.
  6. Include testimonials so that new customers can see others are pleased with your service.
  7. Test the water first. Try different wording, a different discount or photograph and evaluate the response.
  8. Patience is key. It takes time for customers to respond to your message.
  9. Follow up all calls and email queries.
  10. Monitor the response. Take notes of everyone who responds to your message. Find out what they have in common. This will help with future campaigns.

©Kings Hill Marketing Consultancy Limited