A common belief amongst financial and other professional services, is that the only way to generate leads is through networking and referral marketing – both of these rely on building relationships, credibility, and trust. They are low-cost marketing methods which develop business opportunities and build a strong network of like-minded people, in the hope that these [...]
Referral marketing is promoting your products or services through word of mouth, usually, recommendations from friends or clients. In the past, referrals were the primary methods to attract new clients. However, there has been a lot of media coverage recently about the decline of referral marketing for professional services such as accountants, solicitors, coaches, consultants, etc... [...]
Traditionally accountants have paid scant attention to marketing, relying on word of mouth and, possibly, some local advertising. But the world has changed. More is being demanded of business owners and business owners are, in turn, demanding more. Many business owners used to be content with an annual visit to their accountants to get the yearend [...]
Business networking is hard work. You can be up with the larks, in breakfast meetings before 7 am, or out with the owls, so that you can fit your days’ work in the middle. It can be costly; some groups require joining fees, annual membership, and weekly meeting payments. Even if you only attend a pay [...]
One of the most common questions we’re asked by start ups is “how can I write a simple marketing plan?” Here is what we suggest: Write down what you are trying to achieve What are your aims, your goals? These can be financial – goals for your yearend turnover, the gross margin and operating profit. They [...]
