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11 05, 2021

Discover how referral marketing can help your professional services business

By |2021-05-11T13:12:55+00:00May 11th, 2021|Blog|Comments Off on Discover how referral marketing can help your professional services business

84% of people say they trust recommendations from someone they know (source: Nielsen – Under the Influence: consumer trust in advertising). This makes referral marketing one of the best ways to generate more leads and get more business. What is referral marketing? Referral marketing is a type of marketing activity which promotes your products or services [...]

12 10, 2020

How do Financial Services Generate Leads?

By |2020-10-12T10:37:33+00:00October 12th, 2020|Blog|Comments Off on How do Financial Services Generate Leads?

A common belief amongst financial and other professional services, is that the only way to generate leads is through networking and referral marketing – both of these rely on building relationships, credibility, and trust. They are low-cost marketing methods which develop business opportunities and build a strong network of like-minded people, in the hope that these [...]

28 06, 2020

Can professional services still rely on referral marketing to get more business?

By |2020-06-28T20:00:23+00:00June 28th, 2020|Blog|Comments Off on Can professional services still rely on referral marketing to get more business?

Referral marketing is promoting your products or services through word of mouth, usually, recommendations from friends or clients. In the past, referrals were the primary methods to attract new clients. However, there has been a lot of media coverage recently about the decline of referral marketing for professional services such as accountants, solicitors, coaches, consultants, etc... [...]

5 08, 2019

Marketing still boils down to knowing and understanding your customer

By |2019-08-05T08:57:41+00:00August 5th, 2019|Blog|Comments Off on Marketing still boils down to knowing and understanding your customer

One of the things I love about marketing now is that it’s analytical. Conducting research is faster and easier. You can track, monitor and measure almost anything.  Data can be recorded, processed and interpreted in a blink of an eye. For me, the whole reason for investing time and money in analytics is to improve your [...]