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12 10, 2020

How do Financial Services Generate Leads?

By |2020-10-12T10:37:33+00:00October 12th, 2020|Blog|Comments Off on How do Financial Services Generate Leads?

A common belief amongst financial and other professional services, is that the only way to generate leads is through networking and referral marketing – both of these rely on building relationships, credibility, and trust. They are low-cost marketing methods which develop business opportunities and build a strong network of like-minded people, in the hope that these [...]

28 06, 2020

Can professional services still rely on referral marketing to get more business?

By |2020-06-28T20:00:23+00:00June 28th, 2020|Blog|Comments Off on Can professional services still rely on referral marketing to get more business?

Referral marketing is promoting your products or services through word of mouth, usually, recommendations from friends or clients. In the past, referrals were the primary methods to attract new clients. However, there has been a lot of media coverage recently about the decline of referral marketing for professional services such as accountants, solicitors, coaches, consultants, etc... [...]