Referral marketing is promoting your products or services through word of mouth, usually, recommendations from friends or clients. In the past, referrals were the primary methods to attract new clients. However, there has been a lot of media coverage recently about the decline of referral marketing for professional services such as accountants, solicitors, coaches, consultants, etc... [...]
One of the things I love about marketing now is that it’s analytical. Conducting research is faster and easier. You can track, monitor and measure almost anything. Data can be recorded, processed and interpreted in a blink of an eye. For me, the whole reason for investing time and money in analytics is to improve your [...]
Traditionally accountants have paid scant attention to marketing, relying on word of mouth and, possibly, some local advertising. But the world has changed. More is being demanded of business owners and business owners are, in turn, demanding more. Many business owners used to be content with an annual visit to their accountants to get the yearend [...]
Business networking is hard work. You can be up with the larks, in breakfast meetings before 7 am, or out with the owls, so that you can fit your days’ work in the middle. It can be costly; some groups require joining fees, annual membership, and weekly meeting payments. Even if you only attend a pay [...]
One of the most common questions we’re asked by start ups is “how can I write a simple marketing plan?” Here is what we suggest: Write down what you are trying to achieve What are your aims, your goals? These can be financial – goals for your yearend turnover, the gross margin and operating profit. They [...]
As business owners our time is usually spent dealing with day to day tasks, managing our staff and sorting out any issues that may arise – stuff that’s all part and parcel of running our own business. But do you take time to think? Do you make space in your day to think about the growth [...]
