Referral marketing is promoting your products or services through word of mouth, usually, recommendations from friends or clients.
In the past, referrals were the primary methods to attract new clients.
However, there has been a lot of media coverage recently about the decline of referral marketing for professional services such as accountants, solicitors, coaches, consultants, etc…
The way the industry gets business has changed in recent years and it has been accelerated by the Coronavirus pandemic.
Could it be the end of referral marketing for professional services?
It seems that we can no longer rely solely on referrals to get more business.
Although clients may be happy with your services, only a few will actually make a referral.
If you offer niche products or services, the number of referrals you could get are really low.
And finally, if as a business, your client base is small, chances of you getting a referral are even slimmer.
However, rest assured, there are other methods out there to gain new customers.
What’s the best way to get new customers?
This is where digital marketing could be the answer to improve your lead generation.
What is lead generation?
Lead generation is the process of converting someone who has shown interest in your services or products into a potential customer.
Digital marketing can help you improve your lead generation and grow your business.
What is digital marketing?
Digital marketing is a way to market online, using web-based technologies to promote your products or services.
What are the digital marketing tools you can use to improve your lead generation?
Social media marketing (SMM)
SMM involves creating and posting content to increase traffic and search engine rankings, brand awareness and attract new leads.
Post blog articles
A blog article is a piece of informational content aiming at driving traffic to your website.
Email marketing
Email marketing is the use of emails to promote your products and nurture your leads.
Search Engine Optimization (SEO)
SEO is the process of optimising your website to increase traffic coming from search engines like Google.
Lead magnet
A lead magnet is an incentive to encourage potential buyers to provide contact information (e.g. contact details in exchange for a downloadable document like a free report, ebook, etc…).
At Kings Hill Marketing, we help small and medium-sized companies with their digital marketing needs.
Big companies have marketing teams to help them succeed. We believe that your business, whatever the size, should have access to the same proven marketing methods used by those large companies.
We provide a unique mix of over three decades of financial and marketing expertise which enables us to take your marketing one step further and focus on your marketing strategy. We have an in-house team of trusted and capable experts at your disposal.
If required, we can also provide training for your team and mentoring for senior members so that results are sustainable. Our goal is to provide a service that delivers business and profit growth.
Please do not hesitate to contact us if you would like to know more about our services.
