84% of people say they trust recommendations from someone they know (source: Nielsen – Under the Influence: consumer trust in advertising). This makes referral marketing one of the best ways to generate more leads and get more business. What is referral marketing? Referral marketing is a type of marketing activity which promotes your products or services [...]
Referral marketing is promoting your products or services through word of mouth, usually, recommendations from friends or clients. In the past, referrals were the primary methods to attract new clients. However, there has been a lot of media coverage recently about the decline of referral marketing for professional services such as accountants, solicitors, coaches, consultants, etc... [...]
Traditionally accountants have paid scant attention to marketing, relying on word of mouth and, possibly, some local advertising. But the world has changed. More is being demanded of business owners and business owners are, in turn, demanding more. Many business owners used to be content with an annual visit to their accountants to get the yearend [...]
