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11 05, 2021

Discover how referral marketing can help your professional services business

By |2021-05-11T13:12:55+00:00May 11th, 2021|Blog|Comments Off on Discover how referral marketing can help your professional services business

84% of people say they trust recommendations from someone they know (source: Nielsen – Under the Influence: consumer trust in advertising). This makes referral marketing one of the best ways to generate more leads and get more business. What is referral marketing? Referral marketing is a type of marketing activity which promotes your products or services [...]

5 08, 2019

Marketing still boils down to knowing and understanding your customer

By |2019-08-05T08:57:41+00:00August 5th, 2019|Blog|Comments Off on Marketing still boils down to knowing and understanding your customer

One of the things I love about marketing now is that it’s analytical. Conducting research is faster and easier. You can track, monitor and measure almost anything.  Data can be recorded, processed and interpreted in a blink of an eye. For me, the whole reason for investing time and money in analytics is to improve your [...]

8 07, 2019

How networking can be a great way to market your business

By |2019-07-08T09:42:21+00:00July 8th, 2019|Blog|Comments Off on How networking can be a great way to market your business

Business networking is hard work. You can be up with the larks, in breakfast meetings before 7 am, or out with the owls, so that you can fit your days’ work in the middle. It can be costly; some groups require joining fees, annual membership, and weekly meeting payments. Even if you only attend a pay [...]

24 06, 2019

How to build your own basic marketing plan in 9 steps

By |2019-06-24T08:31:21+00:00June 24th, 2019|Blog|Comments Off on How to build your own basic marketing plan in 9 steps

One of the most common questions we’re asked by start ups is “how can I write a simple marketing plan?” Here is what we suggest: Write down what you are trying to achieve What are your aims, your goals? These can be financial – goals for your yearend turnover, the gross margin and operating profit. They [...]

31 10, 2018

How thinking like a tortoise can help you grow your business

By |2018-10-31T08:23:34+00:00October 31st, 2018|Blog|Comments Off on How thinking like a tortoise can help you grow your business

As business owners our time is usually spent dealing with day to day tasks, managing our staff and sorting out any issues that may arise – stuff that’s all part and parcel of running our own business. But do you take time to think? Do you make space in your day to think about the growth [...]